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To be launched tomorrow, new "myearthdream.com" website is the livery's only prominent brand. (Honda Racing photo) » More Photos
Honda Racing F1 unveiled today at London's Natural History Museum a radical change of identity, which will see its RA107 cars painted in an innovative "Earth" livery to support the parent company's push for environmentalism.
Other than Honda's "H" badge and the mandatory Bridgestone "B", the only corporate logo to be seen in the cars is a new website, myearthdream.com, which launches tomorrow to allow those supporting Honda's rallying call against global warming and other environmental issues to join in the campaign.
"Climate change is probably the single biggest issue facing the global community and F1 is not immune from it," team boss Nick Fry stated. "On the contrary, we believe that F1 with its huge global profile and cutting edge technology can play an important role in not only highlighting the issues but also playing our part in developing solutions."
Honda's new image also puts it in line with the FIA's desire for a greener F1 in the near future.
To be launched tomorrow, new "myearthdream.com" website is the livery's only prominent brand. (Honda Racing photo) » More Photos
"In addition, the FIA recognizes the opportunity for F1 to showcase innovative technologies for the benefit of society for the long term. For example, by 2009, devices for energy recovery will be in place on the cars," Fry added. "So we at Honda F1 are proud to dedicate our car to the environmental challenge. We believe that practical solutions can stem directly from engineers working on our F1 program."
Via myearthdream.com, people will have the opportunity to either make a pledge
The RA107's logo-free look doesn't mean the team is devoid of corporate backing, however. Universal Music and Gatorade have signed up as the team's major sponsors, while Fila, IBM, Instron, Oliver Sweeney, Perkin Elmer, Showa Denko, TUV and GF Agie Charmilles have all joined the roster of team partners and suppliers.
"Honda has a huge desire to challenge for this year's 2007 F1 World Championship, and we hope this year will be a successful and exciting season," Honda Motor Company general manager and Honda Racing team chairman Yasuhiro Wada said. "Equally we intend to give something back in the form of our new environmental F1 concept, which we believe will bring something fresh and new to motor sport.
"Honda constantly strives to be innovative in both its technology and its thinking and to sincerely respond to the demands of customers and society. Honda has always made great efforts to contribute to the preservation of the environment in its corporate activity. We hope this new initiative for Honda in F1 will help to further stimulate awareness and interest across the world for these important environmental issues."
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