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Formula One
F1: Renault Confirms Lada Branding
The way may be paved for an eventual Grand Prix in Russia...
Adam Cooper  | http://www.speedtv.com  |  Posted March 04, 2010   Balen (BEL)
Renault bought a 25 percent stake in Lada parent Avtovaz for $1 billion in 2008, and it is reported that Ghosn may now increase the French marquee’s involvement. (Photo: Renault F1)

Renault has confirmed its deal with Lada, which was revealed to the world a few days ago by none other than Russian Prime Minister Vladimir Putin.

The R30 will carry Lada branding, reflecting the commercial ties between the French company and the Russian car manufacturer. It's also the first major deal brokered by new Renault F1 boss Gerard Lopez, who has links with the country.

There have been many attempts over the decades to kick-start a Grand Prix in Russia, and this deal may create some momentum for it to finally happen.

“We are proud to announce this new agreement, which marks another important step for the Renault F1 Team and Formula One in Russia,” he said in a team statement.

"Through Mangrove Capital we have been actively investing in Russia over the last years. We know the country well, we have a high degree of appreciation for it and, as such, it is an honor for our F1 team to spearhead Russia’s entry into the sport and to carry the Lada brand at the highest level of world motorsport. We look forward to an exciting and successful season together.”

Adam Cooper notched up his 25th season as a racing journalist in 2009. Born in London, England, he saw his first F1 race at age 10 in 1976. He began freelancing for Autosport magazine in 1985 and was on the fulltime staff from 1987-92. He then went freelance again, initially spending two years in Japan before following the 1994 Champcar series from a base in Indianapolis. He has not missed a Grand Prix since Suzuka ‘94, a run that has extended to Abu Dhabi ’09. Adam has written books about Eddie Irvine, Piers Courage and Michael Schumacher and hosts a race preview show on Sirius XM. He has written about F1 for SPEEDtv.com since 2005. Check out Adam's Blog or follow him on Twitter

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