F1: RBR To Be Rebranded Infiniti Red Bull Racing

Formula 1

F1: RBR To Be Rebranded Infiniti Red Bull Racing

Red Bull Racing has extended its relationship with Infiniti, which will become the team's title partner next year...

Adam Cooper | http://www.speedtv.com | Posted November 25, 2012 Sao Paulo (BRA)

The nose of the Red Bull car carries the Infiniti logo. (Photo: LAT Photographic)

Red Bull Racing will be known as Infiniti Red Bull Racing beginning in 2013 after agreeing to title sponsorship with the Japanese manufacturer.

The extended deal, which runs through 2016, also includes technical cooperation in areas such as energy recovery.

Infiniti president Johan de Nysschen said: “While our first 24 months have been very beneficial to both parties, our new deeper relationship will bring increased advantages to Infiniti and Red Bull Racing. As title partner, Infiniti Red Bull Racing will help us garner even more worldwide exposure for our brand, products and technology.”

“Red Bull Racing and Infiniti have been working on a number of initiatives since the start of our relationship in March 2011,” said Red Bull team boss Christian Horner. “During that time, Infiniti has demonstrated significant technical prowess, and I’ve been impressed by the depth of the wider engineering capabilities of the Nissan Motor Company.

“In terms of marketing, Infiniti has leveraged their involvement with Red Bull Racing and Formula One very effectively and has become well known in a short space of time. These two attributes are what makes Infiniti the ideal title and technical partner for Red Bull Racing.”

Red Bull chief technical officer Adrian Newey said: “Having a committed technical partner like Infiniti gives us a great platform for working together on technical projects, such as the Energy Recovery Systems for the 2014 season.”

Adam Cooper notched up his 27th season as a racing journalist in 2011. He has written about F1 for SPEED.com since 2005. Follow him on Twitter.

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