F1: New Logo For Ferrari In 2011

Formula 1

F1: New Logo For Ferrari In 2011

The Ferrari team's new logo will debut Jan. 1...

Adam Cooper | http://www.speedtv.com | Posted July 08, 2010 Northamptonshire (UK)

Ferrari unveiled its new 2011 logo on Thursday. (Photo: Adam Cooper/SPEED.com)

Ferrari has revealed a new logo for 2011 which in effect replaces the controversial barcode. It will be used on the car and personnel beginning Jan. 1.

Unveiling the logo, team boss Stefano Domenicali said that the team would continue to be called Scuderia Ferrari Marlboro, adding that the graphic changes had been made in conjunction with Philip Morris.

"All the activities related to the activities of the racing department will use this logo," said Domenicali. "It will be on top of the cars, on the uniforms, on the drivers' overalls, on the Ferrari Driver Academy activities, and all the other things that we will do in the future through the racing department of F1.

"This belongs to our team and is a trademark of Scuderia Marlboro Ferrari."

Adam Cooper notched up his 25th season as a racing journalist in 2009. Born in London, England, he saw his first F1 race at age 10 in 1976. He began freelancing for Autosport magazine in 1985 and was on the fulltime staff from 1987-92. He then went freelance again, initially spending two years in Japan before following the 1994 Champcar series from a base in Indianapolis. He has not missed a Grand Prix since Suzuka ‘94, a run that has extended to Abu Dhabi ’09. Adam has written books about Eddie Irvine, Piers Courage and Michael Schumacher and hosts a race preview show on Sirius XM. He has written about F1 for SPEEDtv.com since 2005. Check out Adam's Blog or follow him on Twitter

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