-
Home
- TV Shows
-
TV Schedule
-
SPEED Showcase
-
- NASCAR
-
Latest Headlines: NASCAR
-
-
Formula 1
- Auto Racing
- Moto Racing
- Cars
- Bikes
- Store
- Social
- Games
- Mobile
- Deals
- Videos
- Photos
- Home
- TV Shows
-
TV Schedule
-
SPEED Showcase
-
- NASCAR
- Formula 1
- Auto Racing
- Moto Racing
- Cars
- Bikes
- Store
- Social
- Mobile
- Deals
- Videos
- Photos
Formula 1
F1: Lotus Proving Venture Capital Money Can Work
Lotus finished fourth in the 2012 Constructor’s Championship...
Lotus F1 team boss Eric Boullier helped lead the team to a surprisingly strong 2012 season. (Photo: LAT Photographic)
Article by Negative Camber for F1Blog
It has been chronicled in the past about the concept of venture capital companies owning Formula One teams. There’s nothing wrong with it as long as the team can generate revenue, sponsors and performance. That’s something Lotus F1 has been able to do since Genii Capital purchased the team, and with the team's strong fourth-place finish in the 2012 Constructor’s Championship, chances are it will get a nice, fat check for its performance, as well.
Lotus F1 has been a pleasant surprise for many F1 fans, from its adventurous spirit in hiring Kimi Raikkonen to the team’s ability to stay within striking range of the top teams through the design and construction of a very competitive car at the hands of very talented staff. Lotus F1 has also been a pleasant surprise in the way it has managed to secure the sponsorship of Microsoft, Unilever and Coca Cola, which are major players in the world of packaged goods and software.
It’s very impressive.
Under the leadership of F1 newbie Eric Boullier, the team has taken up the mantle where Renault, its former incarnation, left off. As for Genii Capital boss Gerard Lopez, there are no desires to sell the team, as he told Gazetta dello Sport as quoted by Autosport.
“When we bought the team, we had 75 percent of the shares, and then we moved to 100 percent,” said Lopez. “But we have always said that, if there are investors who want to enter with some shares, we are ready.
“I have never wanted to sell the team because, for me, for Genii Capital, F1 is a fine platform to develop business. With the sponsors we talk not only of the advertising that goes on the car but wider business, too.”
That’s good news about Genii’s ability to fund the team's operation and car development throughout the year. F1 is a very expensive sport and, so far, Genii Capital has been able to fund Lotus F1 to a fourth-place finish.
It has been chronicled in the past about the concept of venture capital companies owning Formula One teams. There’s nothing wrong with it as long as the team can generate revenue, sponsors and performance. That’s something Lotus F1 has been able to do since Genii Capital purchased the team, and with the team's strong fourth-place finish in the 2012 Constructor’s Championship, chances are it will get a nice, fat check for its performance, as well.
Lotus F1 has been a pleasant surprise for many F1 fans, from its adventurous spirit in hiring Kimi Raikkonen to the team’s ability to stay within striking range of the top teams through the design and construction of a very competitive car at the hands of very talented staff. Lotus F1 has also been a pleasant surprise in the way it has managed to secure the sponsorship of Microsoft, Unilever and Coca Cola, which are major players in the world of packaged goods and software.
It’s very impressive.
Under the leadership of F1 newbie Eric Boullier, the team has taken up the mantle where Renault, its former incarnation, left off. As for Genii Capital boss Gerard Lopez, there are no desires to sell the team, as he told Gazetta dello Sport as quoted by Autosport.
“When we bought the team, we had 75 percent of the shares, and then we moved to 100 percent,” said Lopez. “But we have always said that, if there are investors who want to enter with some shares, we are ready.
“I have never wanted to sell the team because, for me, for Genii Capital, F1 is a fine platform to develop business. With the sponsors we talk not only of the advertising that goes on the car but wider business, too.”
That’s good news about Genii’s ability to fund the team's operation and car development throughout the year. F1 is a very expensive sport and, so far, Genii Capital has been able to fund Lotus F1 to a fourth-place finish.
Spanish Grand Prix
LATEST HEADLINES: FORMULA-ONE
-
F1: Williams Mercedes Deal Set To Be Announced
Niki Lauda has tipped the switch... -
F1: Renault Deal Almost Signed, Says Fernandes
Caterham team boss Tony Fernandes says the team is about to announce… -
F1: Vettel Blames Self For Missing Front Row
Sebastian Vettel will start the Monaco GP from third, behind the… -
F1: Hamilton Relieved By Qualifying Run
Lewis Hamilton qualified second in Monaco after not being happy with… -
F1: Rosberg On Pole But Still Cautious About Race
Nico Rosberg is taking nothing for granted about the Monaco GP...… -
F1: Monaco Grand Prix Weekend Notebook (UPDATE 13)
Check back here for frequent updates throughout the Monaco Grand… -
F1: Massa To Start From Last In Monaco
Felipe Massa didn't get on track for qualifying in Monaco... - More News
