Circuit of The Americas, its construction pictured in this aerial photo, will host Formula One for the first time in November. (Photo: formula1unitedstates.com)
Things are moving along in Austin, Texas. The locals are still doing things locals do, and the wind still blows and the sun still shines. What is new is the Circuit of The Americas new “green” thumb, Edgar Farrera. Here’s a snippet from the press release announcing his hiring:
"Circuit of The Americas has hired Edgar Farrera, AIA, LEED AP BD+C as Director of Sustainability. With 20 years experience in green building and environmental stewardship, Farrera is considered a leader in the industry of sustainable design and architecture.
"Farrera will oversee the development of environmental initiatives and programs associated with construction, maintenance and operation of the first purpose-built Grand Prix facility in the United States. He will establish the facility’s ongoing sustainability efforts and will work in collaboration with the City of Austin’s Sustainability Office on efforts such as air quality, green transit, green tech research and development, alternative energy events and sustainable on-site development. Additional responsibilities include developing educational programs focused on the facility’s environmental practices and coordinating volunteers.
“Adding Edgar to our team demonstrates our commitment to sustainability,” said Steve Sexton, president of Circuit of The Americas. “We have a unique opportunity in the motor sports world to develop a strong sustainability program. Edgar understands our vision to set a new standard for environmental programs within major event facilities and he knows the importance of keeping the local community educated and informed.”
At this stage in the game, it doesn’t really matter where you stand on the “green” movement. COTA made a promise, and it is nice to see its organizers come through with their side of things. It’s also nice to know they didn’t grab an employee from the janitorial union of Austin and simply pinned a “green” badge on him. They went all out and hired a professional to oversee their efforts in making the circuit as sustainable as possible.
That’s important because the city council had asked the circuit for many measures on sustainability. You see, Austin fancies itself as the greenest city on earth or in the universe. They figure if you’re going to race cars and burn petrol, you’d might as well make everything else associated with the event as green as possible. COTA agreed it would take this measure seriously and committed to doing so while it was seeking council approval and endorsement.
Look at it this way: The folks at COTA could have said a lot of things to get their endorsement, which was desperately needed for the Major Event Trust Fund money consideration from the state of Texas, and then promptly forgotten their promises. They didn’t. They took it seriously and have upped the game by hiring a real professional. Who knows? At this rate, COTA may make the city of Austin’s “green” initiatives look silly in comparison.
Good on you COTA for keeping your promise — even if we don’t really know what the whole “green” thing is other than the obvious, which is that we should all be good stewards of our surroundings. Not sure you need credentials to understand that logic but so be it.